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Give your website the best blend of the
 best experiences!

  • See virtually every possible design solution.
  • Uncover common, expected design patterns.
  • Find unique & innovative design approaches.
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Go beyond looking at the typical 3-5 examples.

If you don't know what's possible for any given design project, how do you expect to find what's optimal? I can quickly help your UX team create an interface that is  intuitive  (by uncovering common design patterns that users expect) and innovative (by finding unique design solutions that will delight users).

My recommendations have been implemented and interacted with by over

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visitors & users.

Better data for your UX team means better outcomes for your company.

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Research & Recommendations

Trusted by Great:

Lori Homsher
Great work - very informative and I love all the supporting data to explain "why"!
Lori Homsher
Senior Director, Engineering & Technology
She Works With “J.B. Hunt”
Meghan Dryzga
In a world where every project is a priority-project, you somehow managed to tackle all of them in a record amount of time with an exceptional-quality output...evaluating 1000+ websites to help us identify the most efficient, effective treatments for internationalization. Your hard work will positively affect our customers and directly affect our business, and I can't thank you enough for your incredible work ethic. Killing it, Coker.
Meghan Dryzga
Senior Manager UX Design
She Works With “J.B. Hunt”
Brad Barnhart
Thank you John for relentlessly pursuing better customer experience through your tireless efforts of fishing out how we can improve.
Brad Barnhart
Manager of Design UI & UX
He Works With “Lumen”
Dane Folster
John, I've been inspired with your obsession of CX and willingness to advocate for our customers. You're commitment and daily work to finding and fixing our customer pain points has served as great motivation and pride for me and our team. I'm proud to serve along-side of you. Keep up the fantastic work!
Dane Folster
Vice President of Digital Experience
He Works With “Lumen”
David Routon
[Our Executive Vice President] legit spent a Saturday recently reading John Coker's pattern research doc. Great stuff!
David Routon
Senior Director
He Works With “J.B. Hunt”
Kristina King
I appreciate how much you love Research! Your pattern research has helped to shape our product and is enabling us to be data driven. Keep up the great work!
Kristina King
Expert UX Designer
She Work With “J.B. Hunt”
Amy Raymer
You are the bomb! Thank you!
Amy Raymer
Senior Lead UX Designer
She Work With “Lumen”
Dustin Harder
Incredibly in-depth and thorough. Very impressive!
Dustin Harder
Expert User Experience Designer
He Work With “J.B. Hunt”
Jason Kallas
Nice work! [Our client] is really happy!
Jason Kallas
UX Designer
He Work With “Lumen”
Shruti Meshram
Danke Danke! That was exactly what I was looking for
Shruti Meshram
Shruti Meshram
She Work With “Lumen”
Greg Granata
Great work on the .com Pattern Research! Very informative with great supporting data!
Greg Granata
Expert Product Manager
He Work With “J.B. Hunt”
Devin Meares
John, this is insane. Well done my man. This is really helpful.
Devin Meares
Product Owner
He Work With “J.B. Hunt”
Tara Robinson
Thank you for taking the guessing out of things for us!
Tara Robinson
Senior Manager of Customer Experience
She Work With “Lumen”
Rebecca Snody
[Our stakeholder] was SOOOO impressed with your call. Everyone is really revved up. AND the [team] stopped fighting. Can't wait to see the next results!
Rebecca Snody
Manager of Digital Engagement & Support
She Work With “Lumen”

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