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Give your website the best blend of the
 best experiences!

  • See virtually every possible design solution.
  • Uncover common, expected design patterns.
  • Find unique & innovative design approaches.
  • Save your team time doing competitive analysis.
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Go beyond looking at the typical 3-5 examples.

If you don't know what's possible for any given design project, how do you expect to find what's optimal? I can quickly help your UX team create an interface that is  intuitive  (by uncovering common design patterns that users expect) and innovative (by finding unique design solutions that will delight users).

My recommendations have been implemented and interacted with by over

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visitors & users.

Better data for your UX team means better outcomes for your company.

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Research & Recommendations

Trusted by Great:

Brad Barnhart
Great work! There are a million users who are going to love it too. 2.5 million per year.
Brad Barnhart
Manager of Design UI & UX
He Works With “Lumen”
David Routon
JOHN COKER this is outstanding! Great, thorough work assessing elements of the digital experiences of several players both in and outside the industry.
David Routon
Senior Director
He Works With “J.B. Hunt”
Meghan Dryzga
Bad*ss, Coker. THANK YOU for so clearly detailing the problem and also the proposed solutions. Your work will make a direct impact on our customers (and likely our revenue). Well done.
Meghan Dryzga
Senior Manager UX Design
She Works With “J.B. Hunt”
Carrie Johnson
John Coker - You continue to impress me, as well as everyone else you interact with. Thank you for ALL you’re doing to move the needle. You’re an extremely hard worker….you’re always digging in and trying to make our products and processes better. Continue doing what you’re doing!
Carrie Johnson
UX Director
She Works With “J.B. Hunt”
Steven Fulfer
Really impressive work on the pattern research. Your passion for research really shows. This work will be great input for our designs.
Steven Fulfer
UX Manager
He Works With “J.B. Hunt”
Kristina King
I appreciate how much you love Research! Your pattern research has helped to shape our product and is enabling us to be data driven. Keep up the great work!
Kristina King
Expert UX Designer
She Work With “J.B. Hunt”
Amy Raymer
You are the bomb! Thank you!
Amy Raymer
Senior Lead UX Designer
She Work With “Lumen”
Dustin Harder
Incredibly in-depth and thorough. Very impressive!
Dustin Harder
Expert User Experience Designer
He Work With “J.B. Hunt”
Jason Kallas
Nice work! [Our client] is really happy!
Jason Kallas
UX Designer
He Work With “Lumen”
Shruti Meshram
Danke Danke! That was exactly what I was looking for
Shruti Meshram
Shruti Meshram
She Work With “Lumen”
Greg Granata
Great work on the .com Pattern Research! Very informative with great supporting data!
Greg Granata
Expert Product Manager
He Work With “J.B. Hunt”
Devin Meares
John, this is insane. Well done my man. This is really helpful.
Devin Meares
Product Owner
He Work With “J.B. Hunt”
Tara Robinson
Thank you for taking the guessing out of things for us!
Tara Robinson
Senior Manager of Customer Experience
She Work With “Lumen”
Rebecca Snody
[Our stakeholder] was SOOOO impressed with your call. Everyone is really revved up. AND the [team] stopped fighting. Can't wait to see the next results!
Rebecca Snody
Manager of Digital Engagement & Support
She Work With “Lumen”

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